Privatising Culture: Corporate Art Intervention Since the 1980sVerso, 2002 - 392 páginas Corporate sponsorship and business involvement in the visual arts have become increasingly common features in our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of Van Gough's self-portrait to advertise its credit cards, we have born witness to a new sort of patronage, in which the marriage of individual talent with multinational marketing is beginning to blur the comfortable old distinctions between public and private. Chin-tao Wu's book is the first concerted attempt to detail the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s. charting the various shifts in public policy which first facilitated the entry of major corporations into the cultural sphere, it analyses the roles of governments in injecting the principles of the free market into public arts agencies—in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It goes on to study the corporate take-over of art museums, highlighting the ways in which ;cultural capital' can be garnered by various social and business 'elites' through commercial involvement in the arts, and shows how corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises. Mapping for the first time the increasingly hegemonic position that corporations and corporate elites have come to occupy in the cultural arena, this is a provocative contribution to the debate on public culture in Britain and America. |
Otras ediciones - Ver todas
Privatising Culture: Corporate Art Intervention since the 1980s Chin-tao Wu Vista previa limitada - 2020 |
Privatising Culture: Corporate Art Intervention Since the 1980s Chin-Tao Wu Vista previa limitada - 2003 |
Privatising Culture: Corporate Art Intervention Since the 1980s Chin-Tao Wu Sin vista previa disponible - 2003 |
Términos y frases comunes
American Art Armand Hammer art and culture Art Institutions art museums art world Author's photograph Bourdieu Britain British business elites Business Sponsorship companies contemporary culture corporate art collections Corporate Art Intervention corporate elites Corporate Intervention corporate premises Courtesy the artist cultural capital DACS Dean Clough decade of appointment DiMaggio's dominant economic capital enterprise culture ethos extent featuring federal personal income Figure free market Harris Hayward Gallery Henry Moore Foundation ILLUSTRATIONS AND CREDITS income tax rate individuals Jacobson for permission kind permission law firm Fried LIST OF ILLUSTRATIONS multinationals museums and galleries particular permission to reproduce personal income tax Plate political PRIVATISING CULTURE public art funding Rachel Whiteread Reagan and Thatcher Roy Lichtenstein Shriver and Jacobson staff Tate Gallery Tate trustees thanks to Fried Thatcher governments top executives top federal personal trustees by decade United University College London University of London Untitled York