The Creative Economy: How People Make Money from IdeasAllen Lane, 2001 - 263 páginas What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world. |
Contenido
THE FIRST TALENT | 1 |
THE BOOM IN INTELLECTUAL PROPERTY | 19 |
THE CORE CREATIVE INDUSTRIES | 82 |
Derechos de autor | |
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The Creative Economy: How People Make Money from Ideas John Howkins Sin vista previa disponible - 2002 |
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advertising American application artistic become billion in 1999 brand Britain British broadcasting business methods cent computer programs conventional copy cost countries create creative economy creative industries creative products cultural David Puttnam distribution earned economists electronic entrepreneur Europe European Patent European Patent Convention European Patent Office film film-making global growth Hollywood human ideas intangible intellectual capital intellectual property International Internet invention inventor Japan Jeff Bezos John Perry Barlow just-in-time Kroto licensing Linux London manufacturing market is worth Napster Patent Office person physical Press prior art property contract property rights protection publishing revenues says sector sell skills someone studio talent technical temporary company Terence Conran things trade trademarks University users video games Vikram Seth write York