Strategic Management Theory: An Integrated Approach

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Cengage Learning, 2012 M02 21 - 560 páginas
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and case studies. Based on real-world practices and current thinking in the field, the Tenth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management.
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Contenido

Implementing Strategy
Analyzing a Case Study and Writing a Case Study Analysis
Glossary
Index
Derechos de autor

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