The Evolution of Presidential Polling

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Cambridge University Press, 2003 M01 20 - 218 páginas
The Evolution of Presidential Polling is a book about presidential power and autonomy. Since FDR, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. I contend that because presidents do not trust institutions such as Congress, the media and political parties--all of which also gauge public opinion--they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves.
 

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Contenido

Seeking Autonomy The Origins and Growth of Presidential Polling
1
Planting the Seeds of Presidential Polling
21
Checks and Imbalances Congress and Presidential Polling
35
Dodging the Hill Presidential Polling in the PostEisenhower Years
52
Take the Money and Poll Parties and the Public Opinion Presidency
74
The Media Are Not the Messengers
105
Counting the People The Evolution of Quantification and Its Effects on Presidential Polling
136
White House Polling in the PostWatergate Era coauthored with Andrew Zahler
147
Presidential Polling in the PostReagan Era Consequences and Implications of Presidential Polling
173
Bibliography
191
Index
209
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