The Evolution of Presidential PollingCambridge University Press, 2003 M01 20 - 218 páginas The Evolution of Presidential Polling is a book about presidential power and autonomy. Since FDR, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. I contend that because presidents do not trust institutions such as Congress, the media and political parties--all of which also gauge public opinion--they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves. |
Contenido
Seeking Autonomy The Origins and Growth of Presidential Polling | 1 |
Planting the Seeds of Presidential Polling | 21 |
Checks and Imbalances Congress and Presidential Polling | 35 |
Dodging the Hill Presidential Polling in the PostEisenhower Years | 52 |
Take the Money and Poll Parties and the Public Opinion Presidency | 74 |
The Media Are Not the Messengers | 105 |
Counting the People The Evolution of Quantification and Its Effects on Presidential Polling | 136 |
White House Polling in the PostWatergate Era coauthored with Andrew Zahler | 147 |
Presidential Polling in the PostReagan Era Consequences and Implications of Presidential Polling | 173 |
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209 | |
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administration American analysis asked assess autonomy Bush Caddell campaign candidates Cantril Carter Charles Colson Chief of Staff citizens Clinton Colson conducted congressional Democracy Democratic Party Eisenhower election evolution of presidential executive branch FDR's Files Folder Title Ford Gallup gauge public opinion George Gallup going public H.R. Haldeman Hadley Cantril Harris Harry Dent Harry O'Neill Herbert Hoover Hurja Ibid interpreted issues Jimmy Carter Johnson Kennedy LBJL legislative MacLafferty Marvin Watson measure public opinion media polls members of Congress memo Memorandum newspaper numbers Office ORC polls Pat Caddell policies political parties poll data poll questions poll reports polling operation pollsters President Nixon president's pollster presidential polling private polls Public Opinion Polls Public Opinion Quarterly public relations Quayle Quayle's Reagan Republican Richard Wirthlin RMNP@NA role Roosevelt RRPL Senator social Stan Greenberg strategy surveys Teeter television Truman University Press vote voters White House White House advisers York