RQ, Volúmenes30-31Reference and User Services Association, 1990 |
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Página 270
... groups , as well as the level of social integration / assimilation will also be important in determining the level of ser- vice to a particular ethnic group . Some members of these groups may wish to be regarded as Americans only ...
... groups , as well as the level of social integration / assimilation will also be important in determining the level of ser- vice to a particular ethnic group . Some members of these groups may wish to be regarded as Americans only ...
Página 377
... group interviews . Phillip Kotler , a national expert on marketing , defines focus groups as follows : Groups of eight to twelve target consumers , usu- ally ( but not always ) a relatively homogeneous group , .. brought together to ...
... group interviews . Phillip Kotler , a national expert on marketing , defines focus groups as follows : Groups of eight to twelve target consumers , usu- ally ( but not always ) a relatively homogeneous group , .. brought together to ...
Página 384
... Groups Reduce Innovation Risks . " Bank Marketing 18 : 18-24 ( Nov. 1986 ) . Daume , Harold C. " Focus Groups Don't Have to Be Expensive . " Marketing News 22:20 ( Oct. 24 , 1988 ) . Feig , Barry . " How to Run a Focus Group ...
... Groups Reduce Innovation Risks . " Bank Marketing 18 : 18-24 ( Nov. 1986 ) . Daume , Harold C. " Focus Groups Don't Have to Be Expensive . " Marketing News 22:20 ( Oct. 24 , 1988 ) . Feig , Barry . " How to Run a Focus Group ...
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