The Total Survey Error Approach: A Guide to the New Science of Survey ResearchUniversity of Chicago Press, 2009 M12 29 - 336 páginas In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles. |
Contenido
PART II Response Accuracy Issues | 43 |
PART III Respondent Selection Issues | 157 |
PART IV Survey Administration Issues | 259 |
PART V Total Survey Error | 309 |
Metaanalysis | 333 |
Notes | 337 |
References | 345 |
Name Index | 371 |
Subject Index | 379 |
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The Total Survey Error Approach: A Guide to the New Science of Survey Research Herbert F. Weisberg Sin vista previa disponible - 2005 |
The Total Survey Error Approach: A Guide to the New Science of Survey Research Herbert F. Weisberg Sin vista previa disponible - 2005 |
Términos y frases comunes
AAPOR analysis answers asked attitudes behavior bias callbacks chap chapter Cluster sampling clusters coding cognitive conducted cooperation correlations cost coverage error demographic election estimates example exit polls face-to-face interviews face-to-face surveys give Groves Harris Interactive household important imputation incentives inter Internet surveys involves Krosnick lead mail surveys mean measurement error meta-analysis methods minimize missing data multiple multistage sampling National Election Studies nonprobability sampling obtained occurs open-ended questions panel surveys particular person phone interviews phone numbers phone surveys political population postsurvey problem procedures Public Opinion Quarterly ques question wording questionnaire refusal respondents response rate sampling error sampling frame satisficing self-administered simple random sample standard error statistical survey error approach survey modes survey organizations survey questions survey research systematic sampling telephone interviewing telephone surveys tion topic total survey error Tourangeau types unit nonresponse variables variance vote weighting whereas Wiley
Pasajes populares
Página 113 - Make your conversational contribution such as is required, at the stage at which it occurs, by the accepted purpose or direction of the talk exchange in which you are engaged.
Página 116 - Please tell me whether or not you think it should be possible for a pregnant woman to obtain a legal abortion ..." • If there is a strong chance of serious defect in the baby. • If she is married and does not want any more children.
Página 85 - In talking to people about elections, we often find that a lot of people were not able to vote because they weren't registered, they were sick, or they just didn't have time. How about you — did you vote in the elections this November?
Página 7 - ... as the Bureau of the Census, the Bureau of Labor Statistics, and the Bureau of Internal Revenue, was carefully explored.
Página 102 - GENERALLY SPEAKING, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, A DEMOCRAT, AN INDEPENDENT, OR WHAT.
Página 322 - B. Clients or Sponsors: 1 . We shall hold confidential all information obtained about the client's general business affairs and about the findings of research conducted for the client, except when the dissemination of such information is expressly authorized. 2. We shall be mindful of the limitations of our techniques and facilities and shall accept only those research assignments which can be accomplished within these limitations. C. The Profession: 1 . We shall not cite our membership in the Association...
Referencias a este libro
The SAGE Handbook of Public Opinion Research Wolfgang Donsbach,Michael W Traugott Sin vista previa disponible - 2008 |